"Shopping in Fremont is important to us," Mayor Bob Wasserman said. "There isn't as much as we'd like now, and there isn't as much as we'd like to see. But the more people shop here, the more people who build businesses will know people shop here. And then more people will build here."
Fremont Police Department Officer Matt Snelson appeared in a video where a father was hesitant about giving his daughter shopping money. Snelson informs the pair that she can shop in Fremont, as 1 percent of the sales tax goes toward funding public safety.
The father then happily hands over shopping money, as long as his daughter shops in Fremont.
A second video features Fremont Firefighter Brian Guernsey confronting a young woman as she leaves a department store checkout counter.
Dressed in full firefighting gear, he loudly thanks her for shopping in Fremont, and won't let her leave until she hears how her purchase has helped public safety.
The final video features the father from the first video, fastening pillows to his car to "prepare for potholes" as he leaves for a shopping expedition. His wife questions his motives, and explains the sales tax is going to public safety.
Fremont maintenance engineer Derick Fisher then explains 1 percent of the tax helps public safety.
"Shopping in Fremont is important to us," Mayor Bob Wasserman said. "There isn't as much as we'd like now, and there isn't as much as we'd like to see. But the more people shop here, the more people who build businesses will know people shop here. And then more people will build here."
Tsui said the videos can be seen on the city's Web site at www.fremont.gov/Business/ShopFremont/default.htm.
They will also be shown on local channels 26, 27 and 29, and are posted on the popular Internet site YouTube.
Another component of the campaign is that locally-owned coffee shops, juice bars and bagel/doughnut shops will give Shop Fremont cup holders with coffee purchases.
As for residents making videos, the contest began Wednesday, and will end on Friday, July 13.
Winning entries will be posted on the city's Web site at Shop Fremont.biz, along with the three city videos. Winning entries will also be broadcast on channels 26, 27 and 29.
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